Sullivan Higdon & Sink helps brands stand out from the flock through integrated brand experiences conceived and executed by collaborative multidisciplined teams. Focus areas include the food value chain, life sciences, finance, aerospace and defense, and marketing to men. Unlike 99 percent of the agencies in this country, SHS does not have traditional “departments.” More than a decade ago, we blew up the borders that defined traditional agency departments and replaced them with integrated multidisciplined teams. We put strategists, creatives, technologists, media whizzes and PR professionals side-by-side (literally and figuratively) to collaborate on your business. The result is thinking that’s integrated from the very start and ideas that are big enough to span traditional, digital, social and invented channels. The people of Sullivan Higdon & Sink hate sheep because they remind us of marketing that follows instead of leads. Strategies that should be put out to pasture in today’s marketing multiverse. And docile ideas that inherently blend in. Today, an audience cannot only ignore what a brand has to say but optout of interacting with it altogether. This is true no matter whom you market to. And so, many brands fade into a bleating flock of competitors, indistinguishable and mostly ignored. Sheep are bad for business. That’s why we hate ’em. And that’s why SHS has been built from the ground up to think beyond the borders of traditional marketing solutions for ideas that stand out from the flock.