Service Management Group (SMG) was born in the basement of a fiercely independent Kansas City ad agency. After a few very successful years with a group of loyal clients, SMG left its in-house status and created a company with a singular goal — to become the leader in customer and employee insight.
SMG partners with over 325 brands to create 5-star human experiences that drive loyalty and profitable sales. SMG’s holistic approach differentiates through state-of-the-art measurement, technology, and insights that help clients listen, understand, and act. Strategic solutions include Customer Experience Measurement, Employee Engagement, OmniView Feedback, Social Monitoring + Publishing, and Brand Research. SMG is an AMA Top 50 research firm with a global footprint-evaluating over 110 million surveys annually, in 49 languages across 121 countries.