PROFILE | BROCK DEBOER
Brock DeBoer is an artist, organizer and facilitator. He acts as bridge and connector of people, places, and ideas. He sees the format of the “pop-up” as a way to engage in on-going experimentation and collaboration with different spaces and fellow artists. Creating singular or limited experiences within a retail format intrigued him. DeBoer explores the edge of what’s next in popular culture rather than what’s current and sees the “pop-up” format as a vehicle to create culture and set trends.
POP UP PHENOMENON
Where does it exist in the art world?
The “pop-up” is a retail format but what happens when the makers are also fine artists? Is it a tangent to their studio practice? A way to support their more “serious” efforts in their studio practice?
A short answer is that the “pop-up” format offers artists freedom because it is temporary with limited commitments or investments yet can still be serious in effort and effect. It allows artists to create unique experiences, the freedom to experiment and collaborate, and make room for short term themes or collections. This format can capture a moment in the evolution of an artist’s studio practice either via retail experiment or flash exhibition. The “pop-up” format is something meant to be taken advantage of or discovered. This format also encourages collectors to act due to its temporary nature.
The artist’s “pop-up” exists in the liminal space between the art world and retail. It allows an artist to be nomadic in their practice and encourages collaboration and exchange.